Culture & Education
1.0 Theme of the YOG CEP: "Celebrate the Youth"
"Youth" represents not only young people but also vitality and excellent physical condition. "Celebrate" signifies “being amazed” about youth, and reflects the true meaning of friendship and respect. People seek to celebrate life and vitality from the bottoms of their hearts at all times and in all places. People have done so in the past and will continue to do so in the future. “Celebrate” encourages a harmonious global geo-culture that transcends the differences of race, religion, politics, and age.
2.0 Mission of the YOG CEP
2.1 YOG experience
NYOGOC embraces the visions of “youth and vigour, participation and sharing, cultures and integration, wisdom and creativity, green and low-carbon, safety and integrity”. It advocates the balanced development between sport events and CEP, and strives to stage the most widely participated, dynamic, innovative and uniquely spectacular cultural and sports gala most welcomed by the youth.
It is committed to offering the young athletes and other audiences a memorable and amazing experience of YOG.
2.2 Promote Olympic Spirit
The CEP activities feature with the concepts of “express excellence with vigor, share friendship with joy, and enjoy respect with admiration”, fully demonstrate the Olympic Spirit of understanding, friendship, unity and fair play, inspire the youths to participate in the Olympic sports, realize their Olympic dreams and inherit the Olympic Spirit.
2.3 Promote the city’s influence
Present the youthful image of Nanjing to attract the world’s young people, foster an open-minded atmosphere to embrace the world’s diverse cultures, provide a platform for the uniqueness of Nanjing and the Olympic spirit to reinforce each other and pool the wisdom and resources for a better future while showcasing the cultural ethos of the ancient oriental city and promoting cultural exchanges and integration.
2.4 Extensive audience
The organic integration of CEP during the pre-Games, Games-time and post-Games will motivate more audiences to participate in and experience the CEP and the YOG as well. The central role of young people would be emphasized, particularly in terms of CEP planning, participation, benefit and legacy. Youth satisfaction, happiness, joy and amazement is seen as a gauge of success.
2.5 New platform for culture and education
Embracing the harmonious co-existence of diverse cultures in the youthful vigour, the YOG CEP is intended as an interactive communication platform integrating sports, culture and education, one that fosters growth, development, mutual respect and understanding. The YOG CEP will form a cultural environment to celebrate the youth with the Olympics as the theme and create Olympic cultural values that have been greater significance than just competitions.
2.6 Application of new technology
With the creation of wisdom, the NYOGOC will be dedicated to the application of new technology, especially the internet which is popular among youngsters. It would do thorough research on the habits of youngsters and make full use of the internet to combine the reality and virtual world, the tangible and the intangible, the on-line and the off-line, thus making the CEP activities more flexible, open, diversified, internationalized and suitable for the youngsters, and improving their impact, participation and catalytic effects.
2.7 Legacy inheritance
The YOG CEP will leave diversified, abundantand precious physical, spiritual and cultural legacy for the YOG, the young people, and the city ofNanjing.
In the design process of the CEP planning, the NYOGOC has considered the diversity of participants and will design and carry out a series of culture and education activities tailored for participants based on age, interests and hobbies, etc.
Participants: Athletes ; Officials; Non-athlete Participants; Local Youth; Volunteers; Youth Organizations; Parents of Athletes; Public.
4.0 Five Themes
Nanjing 2014 will centre on the IOC's five major culture and education themes (Olympism, skills development, healthy lifestyle, social responsibility, and expression). Moreover, holistic, systematic and coherent culture and education plan will be made by carrying out the four CEP series in the pre-Games, six during the Games-time and three in the post-Games.
5.0 Timeline and Event Planning
The NYOGOC will present a series of culture and education activities during the YOG period in an orderly manner and inspire the youth’s desire to be involved. Prior to the YOG, a series of CEP activities will be conducted based on milestones; during the YOG period, all the culture and education activities will be integrated into a flexible schedule. After the YOG, we will further spread and promote culture and educational activities, making them become an important part of the YOG’s legacy.
6.0 Prior to the YOG
Prior to the opening of the YOG, we will host various culture and education activities in a wide range and promote the YOG in the environment and new media familiar to youngsters, and invite young ambassadors, athlete role models, volunteers and local youth to carry out discussion about and test on the CEP, thus allowing young people to experience the intimacy between youth and the YOG and play a role in promoting YOG concept, popularizing Olympic culture, and warming up for the YOG.
6.1 Growing up with the YOG (Olympic Education)
School –NOC Twinning Programme
Establish twin schools between Chinese primary and secondary schools and the schools of other NOCs. Prior to the YOG, twin schools will have sports, education, and culture exchange activities. During the YOG period, the achievements of mutual learning and communication will be presented in the World Culture Village. Students will have the opportunity to watch on-site the competitions from delegations of partner NOCs. After the YOG, twin schools can continue to maintain friendship and visit one another.
Prior to the YOG, we will choose some local schools as “model schools in education” and then let them pair up with model schools in Olympic cities in China. After the Olympic Games in London, we will work closely with the IOC to pair up local schools with schools from other NOCs. All twin schools will take advantage of new media tools, such as Internet, video conferences, blogs, dynamic news, social networking or the like, to introduce their countries or regions’ histories, customs, cultures, education, economies, politics and geographies so that they can learn to appreciate each other’s culture and experience global communication and interaction.
Young people born in 2000 will participate in the YOG, so we will organize them to participate in the following three programmes; (1) “Grow-up Diary” - collect their diaries, photo albums, videos, and other documents that describe their growing up in the four years prior to the YOG; (2) “The power of role models” - invite Chinese champion athletes and outstanding young role models to engage in forums and interactive activities together with young students; (3) “YOG in my dream” - publicize “Youth Talents & Skills Creation Contest” in the media to attract a number of young students to be involved in promoting YOG brands, enroll in volunteer activities and attend singing contests, and so on.
The above activities will be further demonstrated, broadcast, and promoted during the YOG period and will be made into a series of growth-themed culture and education activities, like Olympic Gallery, Chat with Champions. After the YOG, these activities will be exhibited by theme and participants can continue to exchange ideas on them.
Sports in the Sunshine
The concept of “toward the playground, under the sunshine, and into the nature” will be advocated and various sports, arts, cultural and scientific activities would be organised: the contest “Youngster in the Sunshine” and the activity “Upgrade of YOG Badges Collection” were held; the “2+2” Talent Development Programme was implemented in schools of different levels and types, enabling each school to excel in one sport and have one unique artistic programme and each student to develop keen interest and competence in one sport and one artistic genre. The youth was encouraged to practice the Olympic Movement, to learn traditional fitness approach, and to form a habit of doing exercises one hour everyday and in the whole life, which would improve their physical and mental health.
6.2 New Media Practice
The culture and education activities of the YOG will focus on new media technology applications, allowing young people around the world to conveniently experience and participate in the YOG directly. Cutting edge, high-tech, interactive technologies will be applied through share-based new media, such as global youth websites and mobile phones. By new, extraordinary, and special expression means, these terminals will help to promote a number of innovative culture and education activities with a series of themes and continue to be shown during and after the Games, thus becoming an important new media communication platform for the YOG. The programmes include the soliciting and display of YOG images (short videos, photos, posters, etc), YOG melodies and music, youthful DNA (smiling faces, voices and wishes), friend-making, virtual torch relay, etc.
Besides, this programme enhances the global influence of the YOG and makes more young people from the world to pay attention to and be interested in the YOG, is a significant platform for promoting the YOG and its CEP. Hence the close cooperation of departments such as cultural & education, communications & public relations, information technology is in demand. Especially, we need the support from IOCcounterparts, particularly in select social intercourse platforms of great influence to link domestic mainstream websites with international popular websites, integrate CEP that carry out on different mobile phone platforms both prior to and during the YOG, and also evaluate the risks of budget and funds and balance between the both.
6.3 Nanjing 2014 Youth Culture Festival (International Youth Cultural Exchange)
Prior to the YOG, Nanjing will hold an Olympic Youth Festival each year, and highlight the feature of “Olympics for the young, Olympics by the young”, thus providing the youth opportunities to experience happy and growth in participation and enhancing their friendship. Besides, these events can help young people gain a better understanding of and share in the world’s wonderful cultures and help more people become familiar with the YOG, and promote the internationalized level. During the YOG period, participants can enjoy theatrical performances, exhibitions, and city culture activities, which are the essence of the Nanjing 2014 Youth Culture Festival.
The culture festival will mainly consist of a YOG-themed feature creation and exhibition, literature exchanges, arts and dance performances from the best international and domestic organizations, an international youth culture summer camp, theme forum, and citizen activities in the culture square of the YOG.
6.4 YOG Steps
Series of YOG celebration and commemoration activities will be launched in the key milestones during the preparation of the YOG. At the same time, major events of YOG will be released together to display achievement of each phase, warm up the YOG, enhance social influence gradually, motivate the enthusiasm of social attendance and promote the YOG brand.
The key milestones include but not limit to: anniversaries for successful bid, series of countdown (countdown of years to go, 1000 days, 500 days and 100 days, etc.), international Olympic day (June 23th) and the Youth Day (May 4th), etc. The series of activities will be held include: press conference, variety show, launch of YOG Look and Image (emblem, slogan, mascot, pictograms or the like), YOG songs solicitation, sculpture contest, volunteer recruitment, launch of licensed products, issuing of commemorative stamp and the like.
7.0 During the YOG period
The Games-time of the YOG is an important period for implementing culture and education programmes. In this stage, we will launch a variety of culture and education activities to facilitate friendship exchanges and development of world youth and involve the world in the journey together.
During the YOG period, venues for culture and education activities will include the Youth Olympic Village (YOV) and other public facilities and venues. Most of the venues will be concentrated in the YOV, especially in the YOV Culture Square. We will find logical positions for culture and education activities, bus stops, residential areas, restaurants, and living facilities. Thus making culture and education activities integrated into a natural flow of traffic.
Besides the YOV, we will also offer other venues with culture and education activities that include the Nanjing Laoshan National Forest Park, Nanjing City Wall of the Ming Dynasty, Xing Zhi Experiential Learning Base, etc. Athletes can feel the colorful historical and cultural heritage of Nanjing, accept the CEP concepts and appreciate and accept Olympic values by taking part in culture and education activities. Moreover, we will create more types of activities, teamwork forms with more challenges, more extensive space for activities and find venues featured with much more local culture deposits and characteristics to carry out activities
7.1 Youth Festival
In an interview during the Singapore YOG, IOC President Jacques Rogge said that the success of YOG can be reflected in the satisfaction of young athletes. We will endeavor to bring together athletes in the Olympic family and make them feel happy while providing an occasion for them to grow in a relaxed and festive atmosphere. Activities include:
Let's get together. With one day to go until the opening ceremony, we will organize a fun and interesting non-official welcome session in the YOV, introducing the competitions and various CEP activities in the 12 days to come. The athletes could feel the distinctive charm of the YOG right from the day of the YOVopening; they would be able to feel the unique feature of holding a Games for the youth and by the youth; they would be able to participate and find their own happiness, fully realize the principle for the Games preparation – “showcasing youthful vigour, engaging the youth as the main participants”- and have highanticipation for the following 12 days.
Pump it up
We will select simple activities familiar to the youngsters, such as street dances, roller skating, COSPLAY performances and cycling. High quality youth organizations from home and abroad will put on performances, such as music, dances, opera, Wushu, to allow participants to feel the cultural diversity (difference, collision, integration and inheritance). The open stage encourages athletes, Young Ambassadors, coaches, volunteers and YOV residents to interact at the site and feel the fun of learning in the process of watching, learning, and performing.
7.2 Boost your skills
As a continuation and extension of the growth process, this themed event provides a platform for young athletes to fully express their ideas for growth and touch on topics like challenge and uncertainty. Activities include:
Chat with Champions.
The IOC, together with IFs and the IOC Athletes Commission, will invite some champions and model athletes to participate in various themed activities and have close interactions with the youth. More young athletes and participants could contact with champions closely and feel their treasure quality, Olympic spirit, the will of striving to foster their international horizon and inspire growth.
Athlete champions would be invited to the YOV Lecture Hall to participate in themed interviews and interactions. The champions would share with the host their experience in life, growth, winning, losing, facing challenges, daily life, emotions, career planning, etc. The interactions would include: Q&A, games with the audience, talent shows, etc. The activities would be reported live through Weibo in order to involve the YOV audience outside the Lecture Hall in the interactive dialogues.
Athletes Role Model lounge would be set up in the YOV, where other audience could participate in music, dances, magic and other interactive activities. They would be invited to present at CEP activities outside of the YOV and have lunch together. In addition, they would also be invited to the competitions, to the city celebration sites and to the communities for interaction with local youth.
We will adopt a variety of forms to exhibit the Olympic Movement, Olympic spirit, the role of the Olympic Games and the growth of athletes, assisting participants to understand, accept and express Olympic values.
YOG Exhibition: In the “Physical Exhibition”, Image & Look items related to the Olympic Games and the YOG (including the Singapore Summer Youth Olympic Games and Innsbruck Winter Youth Olympic Games), such as the torches, medals, mascots, slogans, stamps, emblems would be on display, along with articles of the athletes (clothes and sports equipments) and their achievements and stories. An exchange area would be set up for exchange of badges and other items. In the “Digital Museum”, some projects of the physical museum would be shown with new media technologies so the participants could view and interact through the website or their mobile phones.
In the“Nanjing 2014 Talent Exhibition”, outstanding entries submitted for pre-Games activities, such as videos, paintings, handprinting, growth diary, creative arts, would be exhibited. The athletes are encouraged to prepare their works in advance or develop them on-site and their works would be displayed in this area.
Here, we will touch on topics about the challenges of athletes when they were growing up to establish healthy bodies, mental and emotion world for them. The Healthy Life section will present, in the forms of pictures and games, and the contents for learning from each other are followed:
a. Physical (Body) – Nutrition, well-being, risks of doping, preventing sports injury
b. Mental/Cognitive (Mind) – Sports psychology, problem solving
c. Emotional – Dealing with relationships within teams, dealing with winning and losing. In the activity Music for Stress Relief, music, massage and learning Chinese traditional methods of keeping fit would be introduced to release the stress, relieve the pressure and anxiety of the participants. The activity Healthy Cooking introduces the participants to diverse food cultures and healthy cooking, and enable them to learn simple yet healthy cooking skills, to have a hands-on experience of cooking and to share the food they have cooked.
The IOC Booth “Safe Sport” (Healthy Body Image, Sexual Harassment and Abuse in Sport, Healthy Active Youth Interactive Educational Tool) would provide important information on healthy body image and the fight against sexual harassment. The aims are to promote leadership on athlete protection in the Olympic Movement, to stimulate policy development in IFs and NOCs, to ensure that all policies are evidence-based and to provide the IFs, OCOGs and NOCs with educational material. The IOC Booth “Fight Irregular Betting” aims to raise awareness about cheating linked to betting, to educate on the best practices and reaction if facing corruption or cheating attempts and to promote fair play.
Through the sections of “Balance Your Act” and “Act on Your Time”, the ACP CEP Workshops are designed to show elite athletes tactics on how to better manage their time to make the most out of every day and how to best find a balance between the demands of sports and education.
To draw young people's attention to and strengthen their understanding of global issues, the NYOGOC will invite WADA, UNICEF, UNEP, IOA and other institutions to present a series of shows and interactive activities in the YOV under the guidance of the IOC.
7.3 World Culture Village
Based on the experiences of the School-NOC Twinning Programme,about 100 local schools will be invited to describe in turns the backgrounds of twinning NOCs of their sister schools and to reflect cultural diversity. Athletes could enter the booths anytime to learn about the customs and cultures of different countries and regions and interact with local students. We will organize a series of activities to extend the Olympic Education Programme (School-NOC Twinning Programme) and introduce a variety of interactive exhibitions, shows, and games to attract athletes and enhance friendships.
A separate forum will be set aside for promoting Chinese culture, especially the local intangible culture of Nanjing. Through “learning by doing”, young athletes can engage in DIY Chinese traditional handicrafts (such as ceramics, paper cutting, and Chinese seals) in workshops, and learn traditional Chinese culture (such as calligraphy, martial arts, and diabolo) to experience a perfect combination of sports and culture.
7.4 Discover Nanjing
Nanjing is a city in east China with many historical sites and both tangible and intangible world cultural heritage. We will organize young athletes to step into the various culture and education venues to experience the charm different from the YOV.
Adventure and Treasure Hunting. Nanjing Laoshan National Forest Park lies opposite to the YOV across the Yangtze River. Mountain bike races will be held in the forest park during the YOG period. The forest coverage is 90%, with primordial ecosystem, abundant resources of animals and plants and great environment. It is the National Forest Park which is the largest and with the greatest forest coverage in Jiangsu Province. Here we will organize young athletes for outward bound activities, such as playing the game “crazy log”, grass skating, country orienteering, etc. Knowledge in biological diversity and environment protection would be incorporated into such activities. Athletes from different NOCs will have an opportunity to master certain game skills and realize the importance of teamwork.
Ancient city wall exploration.
Nanjing City Wall of the Ming Dynasty is famous for its unique design, superb construction and majestic scale. You can feel its rich cultural significance and be amazed at the harmony between it and the mountains, water, city buildings and trees. A visit to the City Wall will bescheduled for athletes who will have an opportunity to trace the history, to participate in DIY activities including making wall bricks and kites as well as outward bound games. By doing so, young athletes will be able to experience Nanjing's particular historical and cultural appeal.
The “Xing Zhi Experiential Learning Base” is located in a beautiful campus, with science centre, recreational & sports centre, orchard, tea garden, vegetable garden and related facilities. We will organize young athletes to learn about the environment and experience the eco-friendly agriculture here. Activities such as picking tea leaves and painting lotus would be organised. Participants also have the chance to interact with local young students and peasant representatives.
7.5 New Media Practice
As the continuation of “New Media Practice” event, new media practice will continue to rely on new media, particularly websites and mobile phones to innovate the contents and forms of activities. Participants could sign up for the YOG on-line community, produce and upload their photos, digital videos, blogs, etc. They could also hold discussions, make friends, give feedbacks on CEP, conduct votes and the like to share the YOG experience with their friends and families.
7.6 City Culture Activities
In cooperation with IFs, we would combine the sports and cultural education to promote YOG sports, traditional sports and fun sport games in schools, squares, communities and places around competition venues. The athletes, students, youngsters and other people are provided with the chance to learn about and participate in the sports, thus promoting a happy and healthy life style.
City Celebration Activities:
To encourage maximum participation among local citizens in the YOG celebration and provide an opportunity for local communities and visitors to be involved in the festival, we will organize during the Games arts exhibitions, cultural performances, Meet & Greet Young Ambassadors or Model Athletes and other CEP activities in city celebration sites, places around competition venues, business areas, theaters, schools, etc.
8.0 Sustainable Projects after the YOG
We hope the YOG culture and education programmes can leave a strong legacy for the city, and make local and foreign youngsters and young athletes believe and pass on YOG ideas so that wherever they go, they will spread the Olympic spirit.
8.1 School Olympic Education Activities
After the YOG, local schools and their sister schools will continue to carry out “hand in hand” activities. Young people should actively participate in sports in the sun and benefit from various programmes of sports, education, and culture. International exchanges will become more frequent. When growing up, young people should always remember the ideas of “express excellence with vigor, share friendship with joy, and enjoy respect with admiration.”
8.2 International Youth Olympic Scholarship Programme
In response to the calls of the IOC and UNESCO (“investing in youth is investing in the future”) and leveraging on the rich educational resources in Nanjing, we recommend that the International Youth Olympic Scholarship Programme be established at Nanjing University (a comprehensive university), the Nanjing Institute of Physical Education (focusing on sports) and Nanjing Foreign Language School (a middle school). Under the programme, the above institutions should provide young athletes with comprehensive education and sports training programmes. The scholarship programme is a symbol of the YOG legacy left in Nanjing.
9.0 Operating and Incentive Mechanism System
We will award youth athletes who actively participate in culture and education programmes and coaches who encourage youth athletes to get involved in CEP with awards or fashion, interesting and practical mini objects.
We will distribute data and carry out relevant promotion activities to the NOCs and IFs under the IOC’s assistance.