The mascot of Nanjing 2014 “NANJINGLELE” derives from a prestigious specialty of the host city, known as the “riverstone”. The graphic design of the mascot takes an imitation of the typical shape and appearance of this stone but in a creative and artistic way in purpose of catering to the youth’s taste, and meanwhile, highlights the colors from the emblem’s palette to achieve good congruity with the other brand elements.
The riverstone is one precious, antiquated kind of pebble exclusively for artistic connoisseurship, formed completely by natural forces in millions of years. With eccentric and prodigious shapes, translucent and crystal constitutions, it has gained enormous popularity in China and abroad, being renowned as “Queen of Stone” and “National Treasure Gifted by the Heaven”. A masterpiece of the nature, the riverstone serves as a perfect incarnation of natural beauty and thus effectively conveys the value of “approaching and enjoying the nature”, something akin to the YOG’s strong advocacy for a natural, sporting, healthy and happy lifestyle among young people worldwide. Also, it echoes with the host city’s bid to position itself as an “Modern and International Green City” in the coming years.
Research findings have kept showing that ever since we entered the multi-media age, young people around the world have been increasingly sunk into the Internet, which further results in a syndrome including isolative disposition, decreasing sociality and waning social responsibility. As a response, the YOG focuses its attention on nutrition of the youth, environment, skills development and better lifestyle, and accents a combination between education, culture and multi-media. To this effect, the mascot of Nanjing 2014 means to utter an appeal to all the young people in this new-media age: from now on, go outdoor, do sports and enjoy the nature.
Within the mascot’s name, "LELE" represents the sound produced by colliding stones or rocks and thus indicates stones in a broad sense. Moreover, "LELE" pronounces very similar in Chinese, especially on the Internet, to a word denoting "happiness"/"joy". On a higher level, the sound that "LELE" stands for normally comes from high-intensity works such as quarrying and construction, where there are a lot of collisions of rocks and stones. As such, the word "LELE" embodies the spirit of advancing and pioneering and heralds Nanjing’s ambition to contribute to the Olympic movement by forging a wonderful Youth Olympic Games, and to leave the city’s footprint on the trail of the Olympic movement by delivering joyful, glamorous and indelible experiences for young people around the world.